These are a few of many core and holiday gift cards I had the pleasure of designing. This is a project I look forward to every year, as it is one of the few we get assigned where we have (almost total) creative freedom. I use a combination of ProCreate, Adobe Illustrator, Photoshop, and InDesign to create these cards.
I will always say that my greatest accomplishment at Kohl’s has been illustrating my dog, Morty, and his doggy cousin, Boris, onto a gift card (multiple times)!
The Kohl’s Little Co by Lauren Conrad digital lookbook is a shoppable, single-scroll experience that is accessible via Kohls.com and is promoted across Little Co’s social channels. We started creating these lookbooks for the Little Co brand back in 2022, and they were the first digital lookbooks that Kohl’s started to produce.
I was responsible for developing the initial concept, establishing the look, feel, and flow of the book, and have been the primary art director on it since we’ve started making them. (We are 9 books in now!)
Through this process, I have collaborated with partners across product development, strategy, copy, production, and I have even had the opportunity to present our creative to Lauren Conrad herself (several times)!
The designers tend to switch out book-by-book, so it’s my job to lead new designers to maintain the established look.
View the Holiday 2024 Lookbook Here!
Holiday ‘24 Lookbook Team
Art Direction: Me (Aleksandra Dostanic)
Design: Yen Nguyen
Copy: Kailin Yoh
Dockhound Logistics is a freight brokerage in the transportation industry, serving as the middleman between businesses and transportation companies that need to ship products.
I designed their logo to convey a sense of constant forward motion with a clean, modern style, incorporating their request to feature a Weimaraner Pointer in the design.
This was such a fun project! We were tasked with creating graphics for an updated in-store Lego fixture that aligned with their new branding while keeping it playful. After exploring many concepts, we landed on this design.
We worked with Lego’s asset gallery, followed their strict brand guidelines, collaborated with Store Experience Design partners, and presented to the Lego team.
My favorite part was designing the dimensional elements, like the lug-on bricks on the side panels and the die-cut “pop-up” rails on the gondola backer. While these graphics are being phased out, you might still spot them in some stores!
Srbijada, an annual Serbian North American soccer tournament held every Labor Day weekend, came to Milwaukee, WI, in 2024. The organizers enlisted me to design a logo, flyer, and shirt, incorporating the Serbian two-headed eagle and representing teams from the U.S. and Canada.
Every February, Sumadija Serbian Folk Dance Ensemble hosts International Evening, showcasing ethnic dance groups from around Milwaukee. It's their biggest fundraiser, and for the past 10 years, I've designed the poster and marketing materials. This project lets me sharpen design skills from my work at Kohl's, practice illustration, and experiment with new techniques.
KUD Avala Montreal is a Serbian Folk Dance Ensemble based in (you guessed it) Montreal, Canada. They requested I include Serbian dancers, as well as a nod to their Canadian roots (hence, the maple leaf). My goal was to create a beautiful and modern logo with a timeless/ vintage feel that looks great printed on a shirt.
The Tamburitzans are an Eastern European folk song and dance company, based out of Pittsburgh, PA, composed entirely of college and graduate students. With 87 seasons under their belt (and being a former Tamburitzan alumna myself), it was an honor to be asked to design the program book for their 86th season.
As this was the first program book being produced since COVID, we added a couple spreads toward the end that acknowledge what the group did during that time while they were unable to perform across the country. We also made sure to honor the students who graduated during those years, and reserved the back cover of the book to commemorate the previous season.
During the launch of Draper James RSVP (now Draper James) at Kohl’s, I contributed to developing the creative toolkit that defined the brand's presence across in-store, social, and digital channels. Collaborating closely with Draper James partners, I adapted their existing assets and branding to create a unique expression tailored to Kohl’s.
Design: Me & Kristie Pelcer
Copy: Pam Curtis
